Rancho Santana is a premier resort on Nicaragua’s Emerald Coast. When I was a junior designer at 14 West, the agency responsible for the ranch’s marketing and communications, I was tasked with refreshing the merchandise for their on-site surf shop.

The creative brief called for designs that complemented the existing brand identity while capturing the laid-back, playful spirit of surf culture. These graphics were developed for a range of products, including hats, T-shirts, rash guards, and more.