This project is an exercise in building the brand and packaging for a fabricated perfume company called Fleur.

Fleur’s brand concept is inspired by by the intimate act of spritzing perfume on a handwritten note, making sure you're impossible to forget. With motifs of scanned renderings and bold, playful colors, Fleur’s packaging catches the eye of consumers and ingrains itself in your memory.

Each scent is crafted to linger, designed to pique interest long after you've gone. Whether you’re sealing a letter, stepping into a room, or saying nothing at all, Fleur perfume ensures you’ll be unforgettable.