This is a personal project that I am very proud of. I wanted to explore a fun, vibrant identity for a perfume brand and how it would translate into package design – Fleur perfume is the result of my explorations.

Fleur’s brand concept is inspired by the intimate act of spritzing perfume on a handwritten note, making yourself impossible to forget. This brand concept is brought to life through motifs of stamped imagery, representative of ingraining something into memory, working in tandem with vibrant, striking color. The pairing of bold typefaces with handwritten ones imbues confidence with a personal touch.

Fleur’s packaging is curated to catch the eye of consumers and stand out next to the typical perfume package designs that line the shelves.