Concerned Veterans for America (CVA) is an organization affiliated with Stand Together that builds engaged communities of veterans, neighbors, and families. CVA’s focus is driving liberty-based solutions and advancing freedom throughout the country.

CVA came to Stand Together’s in-house design team with the goal to refresh their brand to better position themselves towards the next generation of veterans, and re-focus the organization around “for America” in order to include non-veterans in their audience.

Pulling in inspiration from veteran and war memorials in Washington D.C., military manuals, and illustrated WWII poster campaigns, we revamped the brand and injected more visual elements representative of the strength and resilience veterans are known for.